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Scale Marketplace

Scale Marketplace

A marketplace for music education.

A marketplace for music education.

A music education marketplace that helps students find the right teachers, book learning experiences, and track progress in one place.

A music education marketplace that helps students find the right teachers, book learning experiences, and track progress in one place.

Role: Co-Founder, Lead Product Designer


Platform: IOS

Stack: Figma, Swift, React, Javascript

Status: MVP in Progress

Role: Co-Founder, Lead Product Designer


Platform: IOS

Stack: Figma, Swift, React, Javascript

Status: MVP in Progress

Context

Context

Learning music often requires juggling multiple tools.


Students search for teachers on google, message across platforms, track progress mentally, and manage payments separately.


Most tools handle only one part of the music education workflow.


For example, Lessonface and Superprof help with discovery and booking, Teachable and Udemy deliver course content, Calendly and Google Calendar manage scheduling, and PayPal or Venmo handle payments.


X None provide a shared place for ongoing learning profiles or progress tracking.


Teachers rely on calendars, spreadsheets, payment apps, and messaging tools to manage students.


This fragmentation creates friction on both sides and limits learning outcomes and educator scalability.


Learning music often requires juggling multiple tools.


Students search for teachers on google, message across platforms, track progress mentally, and manage payments separately.


Most tools handle only one part of the music education workflow.


For example, Lessonface and Superprof help with discovery and booking, Teachable and Udemy deliver course content, Calendly and Google Calendar manage scheduling, and PayPal or Venmo handle payments.


X None provide a shared place for ongoing learning profiles or progress tracking.


Teachers rely on calendars, spreadsheets, payment apps, and messaging tools to manage students.


This fragmentation creates friction on both sides and limits learning outcomes and educator scalability.


Problem

Problem

Students struggle to find teachers that match their specific goals and learning needs, and once they do, there is no centralized way to book sessions, manage courses, or track progress over time.


Teachers face operational overhead managing students, payments, scheduling, availability, and communication across disconnected tools, which limits how effectively they can teach and grow.


Students struggle to find teachers that match their specific goals and learning needs, and once they do, there is no centralized way to book sessions, manage courses, or track progress over time.


Teachers face operational overhead managing students, payments, scheduling, availability, and communication across disconnected tools, which limits how effectively they can teach and grow.


3 -14 Days

3 -14 Days

Average time for a student to find and book a suitable teacher

Average time for a student to find and book a suitable teacher

40%

40%

of students drop off after 1–3 sessions due to unclear progress, lack of structure, and no visible milestones.

of students drop off after 1–3 sessions due to unclear progress, lack of structure, and no visible milestones.

4 – 6 extra hours / week

4 – 6 extra hours / week

Administrative time spent by educators managing scheduling, payments, and student tracking across disconnected tools.

Administrative time spent by educators managing scheduling, payments, and student tracking across disconnected tools.

30 – 50%

30 – 50%

Of initial student inquiries never convert into a booked session due to unclear pricing, slow responses, and off platform coordination.

Of initial student inquiries never convert into a booked session due to unclear pricing, slow responses, and off platform coordination.

Solution

Solution

Scale Marketplace is a marketplace that connects students with teachers based on specific learning needs and supports those relationships through integrated booking, course enrollment, learning profiles, and progress management.


Teachers manage availability, pricing, students, courses, and payments through a single system.

Scale Marketplace is a marketplace that connects students with teachers based on specific learning needs and supports those relationships through integrated booking, course enrollment, learning profiles, and progress management.


Teachers manage availability, pricing, students, courses, and payments through a single system.

Monetization Strategy

Monetization Strategy

Scale generates revenue through transaction based fees on bookings and course enrollments, with optional educator subscriptions for advanced tools.


Early targets include positive unit economics at low volume and sustainable educator take rates without pricing pressure.

Scale generates revenue through transaction based fees on bookings and course enrollments, with optional educator subscriptions for advanced tools.


Early targets include positive unit economics at low volume and sustainable educator take rates without pricing pressure.

Click through the teacher-side management portal.


We've created an entire desktop version specifically for teachers to manage students, view business analytics, manage payments, schedule sessions, message students, and edit discoverability.

What are teachers paying for?


What are teachers paying for?

Student Management and Analytics



Student Management and Analytics


Teachers can track student payouts, progress, manage scheduling, and track business performance.

Teachers can manage students, payments, progress, and communication on one portal.

Payment Tracking and Balance

Payment Tracking and Balance

Teachers can see account balance and manage payouts.

Teachers can see account balance and manage payouts.

Payment Tracking and Balance

Teachers can monitor payments, view balance, and track payout analytics

Messaging and Communication to Students

Teachers can message students and schedule sessions in the same window

Course and Individual Booking Setup

Teachers can create a course, setup the storefront, and create settings for individual bookings.

The best part is, no payment upfront.

The best part is, no payment upfront.

15% Transactional Fee at checkout

15% Transactional Fee at checkout

Teachers never have to pay for the service upfront, no subscription, no annual payment, just a transactional fee everytime a student books.

Teachers can manage students, payments, progress, and communication on one portal.

Lowered fees for early adopters.

Lowered fees for early adopters.

Beta users get lowered transactional fees—they represent the most important part of the service.

Beta users get lowered transactional fees—they represent the most important part of the service.

Payment Tracking and Balance

Teachers can monitor payments, view balance, and track payout analytics