


Sarthak Rocky Sahoo,
UX Designer
Sarthak Rocky Sahoo,
UX Designer
Cost focused UX designer improving efficiency across large-scale platforms. I believe design drives business impact through lowering friction across digital systems.
Cost focused UX designer improving efficiency across large-scale platforms.
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My Process
I design functional prototypes to make implementation fast and efficient.
I design functional prototypes to make implementation fast and efficient.
By delivering high fidelity and functional prototypes, developers have an easy point of reference for implementation, making development fast and efficient.

Step 1
Read the system
I begin by understanding how the system truly operates, not how it is described. This includes constraints, bottlenecks, and painpoints.

Step 1
Read the system
We start by thoroughly understanding your business and goals, ensuring that every design decision aligns with your vision and objectives.

Step 2
Delivery-first design
I design solutions that fit how teams actually work, aligning with timelines, constraints, and delivery processes so ideas can move forward smoothly.

Step 2
Delivery-first design
I design solutions that fit how teams actually work, aligning with timelines, constraints, and delivery processes so ideas can move forward smoothly.

Step 3
Execute
I partner with the team to evaluate outcomes through cost, efficiency, and results, using shared insights to reduce friction.

Step 3
Execute
I partner with the team to evaluate outcomes through cost, efficiency, and results, using shared insights to reduce friction.
"I had the pleasure of working with Sarthak, who consistently brought clarity and collaboration to our team. He has a strong ability to simplify complex systems into intuitive user experiences and works seamlessly with business, engineering, and product teams."
Seth Jacobson, Senior Product Manager @ PNC Bank
"Sarthak is an exceptional UX designer who excels at simplifying complex systems. On our SBLP project, he translated intricate financial workflows into clean, intuitive designs that significantly improved usability and efficiency. He collaborates extremely well across business, engineering, and product teams, and he consistently delivers thoughtful, scalable design solutions. Any team would be lucky to have him."
Manoj Kumar Soni, Technology / UI Architect @ PNC Bank
"I had the pleasure of working with Sarthak on multiple assignments, and even as a senior on the team, I was continually impressed by his skills and commitment to growth in UX design. Sarthak has strong prototyping skills with Figma, consistently delivering functional prototypes that brought clarity and focus to each project.
Beyond his technical expertise in UX, Rocky also showcased strong graphic design skills. He has a keen eye for detail and aesthetics, ensuring that the designs were not only functional but visually engaging as well. This blend of UX and graphic design made his work stand out, offering a complete and polished user experience.
What truly sets him apart is his commitment to learning. Whenever needed, he scheduled calls to dive deeper into requirements and seek guidance, a testament to his proactive attitude and passion for improvement.
Additionally, his design research and design thinking abilities are remarkable. He has a deep understanding of user needs and consistently applies research insights to his design process, creating solutions that are both innovative and user-centered.
Working with Sarthak has been a positive experience, and I’m excited to see how his career continues to unfold in the UX and design space."
Sandeep Haldar, Design Leader @ CG Infinity
"I had the pleasure of working closely with Sarthak during his time as a UX Consultant at CG Infinity. His contributions were pivotal in transforming the user experience for our financial application projects, particularly for First United Bank. Sarthak's design skills, especially in Figma, brought remarkable improvements to the account opening process. His innovative use of QR codes and integration of DocuSign drastically reduced the time required for consumer identity verification, while his interactive prototypes for business account verification cut the overall process time.
Beyond his technical skills, Sarthak demonstrated an exceptional ability to collaborate with both developers and business stakeholders. The component library and Material UI Kit he built improved our development efficiency by over 40%, enabling smoother workflows and better reuse of components across the project.
His ability to turn complex workflows into intuitive user interfaces greatly enhanced user satisfaction. Sarthak’s passion for user-centered design and his constant drive for improving usability make him an invaluable asset to any team. I highly recommend him for any role that requires a creative, thoughtful, and skilled UX designer."
Allen Braumbach, Experienced Program and Project Management Professional @ USAA, Ex. CG Infinity
FAQ
My aim is to deliver clear answers to your questions.
My goal is to be a clear, reliable partner in complex work. Here’s how I operate.
I'm here to provide clear and helpful answers to all your inquiries.
What services do you offer?
How long does a typical project take?
Can you work with my existing brand guidelines?
What do you need from me to get started?
How is designing enterprise software different from consumer apps?
How do you balance user needs with business and compliance constraints?
How do you approach complex workflows?
How do you work with product managers and engineers?
What makes your portfolio different from typical UX portfolios?
What services do you offer?
How long does a typical project take?
Can you work with my existing brand guidelines?
What do you need from me to get started?
How is designing enterprise software different from consumer apps?
How do you balance user needs with business and compliance constraints?
How do you approach complex workflows?
How do you work with product managers and engineers?
What makes your portfolio different from typical UX portfolios?
What services do you offer?
How long does a typical project take?
Can you work with my existing brand guidelines?
What do you need from me to get started?
How is designing enterprise software different from consumer apps?
How do you balance user needs with business and compliance constraints?
How do you approach complex workflows?
How do you work with product managers and engineers?
What makes your portfolio different from typical UX portfolios?
CONTACT
Still not sure?
If you have any additional questions, contact rockysahooart@gmail.com













