ROCKY
Product Designer
based in Dallas, TX
Hello! I’m Rocky.
I'm a UX Designer & Researcher dedicated to crafting human-centered experiences and designing digital solutions that balance user needs with business goals.
With over half a decade in design, I've worked to craft engaging experiences and design thoughtful solutions to user needs. My work spans industries including entertainment, finance, healthcare data, and e-commerce. Currently, I'm designing a digital marketplace focused on music education.
Let’s create something impactful.
I'm a UX Designer & Researcher dedicated to crafting human-centered experiences and designing digital solutions that balance user needs with business goals.
With over half a decade in design, I've worked to craft engaging experiences and design thoughtful solutions to user needs.
My work spans industries including entertainment, finance, healthcare data, and e-commerce.
Currently, I'm designing a digital marketplace focused on music education.
Let’s create something impactful.
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Case Studies
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Case Studies
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Case Studies
What I do:

Research how people feel
Using Miro, OptimalSort, Maze to evaluate the problems
See UX Research Portfolio



Solve Frustrations
Evaluating the Exact Problem that needs to be addressed



Propose a new system
Designing the Systems Look and Feel



Test how Users Behave
Evaluating Engagement using Google Analytics and SEO Tools to evaluate problems



Test actions on screen
Running Tests on the Updated System to see what needs to be improved
See UX Research Portfolio



Optimize User Growth
Optimizing Search Engines to increase user engagement in order to better evaluate site Analytics and Design
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Work Experience
02
Work Experience
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Work Experience
OCT 2024 - PRESENT
Lead Designer, Underground
Founder of Underground, a music application helping connect local audiences with local talent. Currently building an application to connect the local music community, allowing for up and coming artists to get booked for gigs and event organizers to discover up and coming talent.
OCT 2024 - PRESENT
Lead Designer, Underground
Founder of Underground, a music application helping connect local audiences with local talent. Currently building an application to connect the local music community, allowing for up and coming artists to get booked for gigs and event organizers to discover up and coming talent.
OCT 2024 - PRESENT
Lead Designer, Underground
Founder of Underground, a music application helping connect local audiences with local talent. Currently building an application to connect the local music community, allowing for up and coming artists to get booked for gigs and event organizers to discover up and coming talent.
DEC 2023 - OCTOBER 2024
UX Consultant, CG Infinity
Redesigned First United Bank's Account Opening Process. Improved user engagement by over 45%. Pushed for the Enterprise-wide Adoption of Figma, vastly improving collaboration between product and business teams.
DEC 2023 - OCTOBER 2024
UX Consultant, CG Infinity
Redesigned First United Bank's Account Opening Process. Improved user engagement by over 45%. Pushed for the Enterprise-wide Adoption of Figma, vastly improving collaboration between product and business teams.
DEC 2023 - OCTOBER 2024
UX Consultant, CG Infinity
Redesigned First United Bank's Account Opening Process. Improved user engagement by over 45%. Pushed for the Enterprise-wide Adoption of Figma, vastly improving collaboration between product and business teams.
JAN, 2022 - SEP, 2023
UX Developer, CVS Health
Thrived in a fast-paced environment at CVS Health, designing intuitive and user-centric products for data teams. Redesigned a Human Interface Reference System (HIRS) and pushed for enterprise-wide adoption of Figma, contributing to a 46% increase in efficiency across teams.
JAN, 2022 - SEP, 2023
UX Developer, CVS Health
Thrived in a fast-paced environment at CVS Health, designing intuitive and user-centric products for data teams. Redesigned a Human Interface Reference System (HIRS) and pushed for enterprise-wide adoption of Figma, contributing to a 46% increase in efficiency across teams.
JAN, 2022 - SEP, 2023
UX Developer, CVS Health
Thrived in a fast-paced environment at CVS Health, designing intuitive and user-centric products for data teams. Redesigned a Human Interface Reference System (HIRS) and pushed for enterprise-wide adoption of Figma, contributing to a 46% increase in efficiency across teams.
Certifications
IBM: Introduction to AI (Current)
GenAI for UX Designers: Microsoft (Current)
Programming for Designers: UMICH (Current)
General Assembly: User Experience Design Intensive
Neilson Norman Design Certification
Certifications
IBM: Introduction to AI (Current)
GenAI for UX Designers: Microsoft (Current)
Programming for Designers: UMICH (Current)
General Assembly: User Experience Design Intensive
Neilson Norman Design Certification
Certifications
IBM: Introduction to AI (Current)
GenAI for UX Designers: Microsoft (Current)
Programming for Designers: UMICH (Current)
General Assembly: User Experience Design Intensive
Neilson Norman Design Certification
2018-2022
Education
Bachelors of Fine Arts in Communication Design, with a Specialization in User Experience Design. Minor in Art History. Design Lead for Indian Student Association. Video Editor and Social Media Manager for Awaazein National Music Competition. Social Media Manager for Delta Epsilon Psi.
2018-2022
Education
Bachelors of Fine Arts in Communication Design, with a Specialization in User Experience Design. Minor in Art History. Design Lead for Indian Student Association. Video Editor and Social Media Manager for Awaazein National Music Competition. Social Media Manager for Delta Epsilon Psi.
2018-2022
Education
Bachelors of Fine Arts in Communication Design, with a Specialization in User Experience Design. Minor in Art History. Design Lead for Indian Student Association. Video Editor and Social Media Manager for Awaazein National Music Competition. Social Media Manager for Delta Epsilon Psi.
Reviews
"I had the pleasure of working with Rocky on multiple assignments, and even as a senior on the team, I was continually impressed by his skills and commitment to growth in UX design. Rocky has strong prototyping skills with Figma, consistently delivering functional prototypes that brought clarity and focus to each project. Beyond his technical expertise in UX, Rocky also showcased strong graphic design skills. He has a keen eye for detail and aesthetics, ensuring that the designs were not only functional but visually engaging as well. This blend of UX and graphic design made his work stand out, offering a complete and polished user experience. What truly sets him apart is his commitment to learning. Whenever needed, he scheduled calls to dive deeper into requirements and seek guidance, a testament to his proactive attitude and passion for improvement.
Additionally, his design research and design thinking abilities are remarkable. He has a deep understanding of user needs and consistently applies research insights to his design process, creating solutions that are both innovative and user-centered.
Working with Rocky has been a positive experience, and I’m excited to see how his career continues to unfold in the UX and design space." Sandeep Haldar, UI Manager, CG Infinity
"I had the pleasure of working closely with Rocky during his time as a UX Consultant at CG Infinity. His contributions were pivotal in transforming the user experience for our financial application projects, particularly for First United Bank. Rocky’s design skills, especially in Figma, brought remarkable improvements to the account opening process. His innovative use of QR codes and integration of DocuSign drastically reduced the time required for consumer identity verification, while his interactive prototypes for business account verification cut the overall process time by 70%.
Beyond his technical skills, Rocky demonstrated an exceptional ability to collaborate with both developers and business stakeholders. The component library and Material UI Kit he built improved our development efficiency by over 40%, enabling smoother workflows and better reuse of components across the project.
His ability to turn complex workflows into intuitive user interfaces greatly enhanced user satisfaction. Rocky’s passion for user-centered design and his constant drive for improving usability make him an invaluable asset to any team. I highly recommend him for any role that requires a creative, thoughtful, and skilled UX designer." Allen Braumbach, VP of Delivery, CG Infinity
Reviews
"I had the pleasure of working with Rocky on multiple assignments, and even as a senior on the team, I was continually impressed by his skills and commitment to growth in UX design. Rocky has strong prototyping skills with Figma, consistently delivering functional prototypes that brought clarity and focus to each project. Beyond his technical expertise in UX, Rocky also showcased strong graphic design skills. He has a keen eye for detail and aesthetics, ensuring that the designs were not only functional but visually engaging as well. This blend of UX and graphic design made his work stand out, offering a complete and polished user experience. What truly sets him apart is his commitment to learning. Whenever needed, he scheduled calls to dive deeper into requirements and seek guidance, a testament to his proactive attitude and passion for improvement.
Additionally, his design research and design thinking abilities are remarkable. He has a deep understanding of user needs and consistently applies research insights to his design process, creating solutions that are both innovative and user-centered.
Working with Rocky has been a positive experience, and I’m excited to see how his career continues to unfold in the UX and design space." Sandeep Haldar, UI Manager, CG Infinity
"I had the pleasure of working closely with Rocky during his time as a UX Consultant at CG Infinity. His contributions were pivotal in transforming the user experience for our financial application projects, particularly for First United Bank. Rocky’s design skills, especially in Figma, brought remarkable improvements to the account opening process. His innovative use of QR codes and integration of DocuSign drastically reduced the time required for consumer identity verification, while his interactive prototypes for business account verification cut the overall process time by 70%.
Beyond his technical skills, Rocky demonstrated an exceptional ability to collaborate with both developers and business stakeholders. The component library and Material UI Kit he built improved our development efficiency by over 40%, enabling smoother workflows and better reuse of components across the project.
His ability to turn complex workflows into intuitive user interfaces greatly enhanced user satisfaction. Rocky’s passion for user-centered design and his constant drive for improving usability make him an invaluable asset to any team. I highly recommend him for any role that requires a creative, thoughtful, and skilled UX designer." Allen Braumbach, VP of Delivery, CG Infinity
Reviews
"I had the pleasure of working with Rocky on multiple assignments, and even as a senior on the team, I was continually impressed by his skills and commitment to growth in UX design. Rocky has strong prototyping skills with Figma, consistently delivering functional prototypes that brought clarity and focus to each project. Beyond his technical expertise in UX, Rocky also showcased strong graphic design skills. He has a keen eye for detail and aesthetics, ensuring that the designs were not only functional but visually engaging as well. This blend of UX and graphic design made his work stand out, offering a complete and polished user experience. What truly sets him apart is his commitment to learning. Whenever needed, he scheduled calls to dive deeper into requirements and seek guidance, a testament to his proactive attitude and passion for improvement.
Additionally, his design research and design thinking abilities are remarkable. He has a deep understanding of user needs and consistently applies research insights to his design process, creating solutions that are both innovative and user-centered.
Working with Rocky has been a positive experience, and I’m excited to see how his career continues to unfold in the UX and design space." Sandeep Haldar, UI Manager, CG Infinity
"I had the pleasure of working closely with Rocky during his time as a UX Consultant at CG Infinity. His contributions were pivotal in transforming the user experience for our financial application projects, particularly for First United Bank. Rocky’s design skills, especially in Figma, brought remarkable improvements to the account opening process. His innovative use of QR codes and integration of DocuSign drastically reduced the time required for consumer identity verification, while his interactive prototypes for business account verification cut the overall process time by 70%.
Beyond his technical skills, Rocky demonstrated an exceptional ability to collaborate with both developers and business stakeholders. The component library and Material UI Kit he built improved our development efficiency by over 40%, enabling smoother workflows and better reuse of components across the project.
His ability to turn complex workflows into intuitive user interfaces greatly enhanced user satisfaction. Rocky’s passion for user-centered design and his constant drive for improving usability make him an invaluable asset to any team. I highly recommend him for any role that requires a creative, thoughtful, and skilled UX designer." Allen Braumbach, VP of Delivery, CG Infinity
About Me
Rocky Sahoo is a UX Designer based in DFW, passionate about crafting user-focused digital experiences that solve real-world problems. Outside of UX, he is an award-winning fine artist whose work has been showcased in state and local exhibitions.
Rocky is also a published electronic music producer known as 6FUT7 with six albums on Spotify and over 45k views on Instagram. He enjoys DJing house and techno music, hiking, swimming, catching sunsets by the lake, and attending concerts, bringing creativity and inspiration into every aspect of his life.
About Me
Rocky Sahoo is a UX Designer based in DFW, passionate about crafting user-focused digital experiences that solve real-world problems. Outside of UX, he is an award-winning fine artist whose work has been showcased in state and local exhibitions.
Rocky is also a published electronic music producer known as 6FUT7 with six albums on Spotify and over 45k views on Instagram. He enjoys DJing house and techno music, hiking, swimming, catching sunsets by the lake, and attending concerts, bringing creativity and inspiration into every aspect of his life.
About Me
Rocky Sahoo is a UX Designer based in DFW, passionate about crafting user-focused digital experiences that solve real-world problems. Outside of UX, he is an award-winning fine artist whose work has been showcased in state and local exhibitions.
Rocky is also a published electronic music producer known as 6FUT7 with six albums on Spotify and over 45k views on Instagram. He enjoys DJing house and techno music, hiking, swimming, catching sunsets by the lake, and attending concerts, bringing creativity and inspiration into every aspect of his life.